There are as much companies out there saying ‘we’re the very best SEO agency in the world’ as there are SEO agencies in the world! How will you know which one is actually the best qualified and suitable for your needs with many of these claims out on the internet?
As with all things in the business world, what your business needs will likely be different from what another one will need. It could even vary between competitors in exactly the same industry. Your first task for selecting a great SEO agency would be to look at yourself.
Looking at your company to find out your SEO needs
Your first task is to think about what it really is you want to accomplish together with your SEO campaign. If you don’t have an obvious goal, with measurable successes, your campaign is more likely to fail. This responsibility is on you, not who you hire, so be sure that you are ready to hire on an SEO company before you do so.
Your next task is to think beyond just those three words – search engine optimization. Yes, you intend to bring more visitors to your site by getting a higher search rank, but how will this happen? Does the company you are looking at offer other services such as social media consultation, link building, design and copywriting? Having an organization on hand that can handle all this eases your needs to have to shop around for web related companies again and again.
Talk to your business associates
OK, you know what you want to do with your website and you also know what services you need to have provided for you. Now you should strat to get real data and information from people who really matter: your organization contacts.
If you know whoever has already hired an SEO agency, and gotten great results, you should talk to them and find out what worked, what didn’t and any challenges they faced. agencia de SEO is more important than any claim you will discover randomly online.
Get types of past success
Once you have found a great SEO agency you should get yourself a quote from them and see what they have actually accomplished. A portfolio of past clients, who you can contact if you wish, is the most valuable thing that any reputable SEO firm must offer you.
The last point I wish to bring up is usually to be wary of outrageous claims made at any stage of the process such as:
“We guarantee a number one ranking” – this is impossible to guarantee, regardless of how good an SEO agency it really is.
“We won’t alter your site” – then how will they improve SEO? This claim is too good to be true and likely only involves some link building of questionable intent.
“We’ll submit your site to hundreds of search engines.” Who cares? Everyone uses Google anyway! Being put on a few core directories is important, but hundreds? You’re just creating spam.
Thursday, September 28, 2023